Gabe Zichermann

CEO, Gamification Co & Dopamine Inc.

Gabe is the world's leading expert on gamification, user engagement & behavioural design. His next book, Gamification by Design 2, updates the definitive guide on game mechanics in non-game contexts.

Gabe also wrote The Gamification Revolution, Gamification by Design, and Game-Based Marketing, and is the Founder and Editor-in-Chief of Gamification.co. He co-designed live-event gamification platform livecube and co-founded design consultancy Dopamine, where he works with top brands to drive customer and employee engagement. His work has inspired an entire generation of marketers, customer loyalty experts, HR professionals, and product designers to make the world a more fun and engaging place.